Traditional music marketing tells you to blast your music everywhere you possibly can, and hope a few people listen.
The 1Fan Method tells you instead to directly target the right fans, then start conversations with them.
This brings me back to the story of how my band went from sleeping in our cars to selling out tours.
After trying (and failing) to build a fanbase the traditional way, we decided to try something different.
Our goal was to go on tour with our favorite band, All Time Low, so we decided that the best way to make that happen was to connect personally with their fans.
So... We followed their entire tour.